If somebody asks me on what my favorite topic is then it has got to be “Psychology”. I understand wholeheartedly that the most interesting concepts in psychology are the concepts pertaining to the women. However, if you reside in this place called ISB, and that too a week before the end terms, it is not a great idea to limit the scope of the interest. Consumers in business are no less important (no harm in talking like a marketer). Here are some “two-word phrases” which are of great significance in Marketing. Earlier, I used to perceive that these marketing jargons are meant to confuse people. Now I admire the elegance with which these phrases are associated with. More I link these concepts to the real world, the more I appreciate their utility and value. Here are a few of these phrases. Only problem is that, I donot have sufficient time available to understand these concepts to my satisfaction.