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Monday, March 08, 2010


Things change….or should I say they evolve….

When I was a teenager, there came a bollywood song by the lyrics “Hello sexy…hi sexy…”. The whole concept was no less than a revolution of a sort. Elderly men and women claimed that Indian culture is doomed….parents tried their best to veil their kids from hearing such songs. Cultural ideologists threatened to destroy movie halls screening that movie. Teenagers mumbling these songs were severely rebuked…The list is endless. Such was the effect of this outburst that finally the word “sexy” in the song was replaced by the word “baby” and the world moved on.

Today….”sexy” is perhaps the most glamorous word, well appreciated and respected by every silo of the society. It’s the word which truly defines beauty in all its versions. In the business world, every high potential idea, every new thought is so respectfully named “sexy”. Any idea which is platonically stimulating to the mind (I repeat “mind”, forget others…) cannot be defined more articulately than being coined sexy. Even elderly people don’t mind using this word. And cultural ideologists…I believe they are not so unhappy about the usage of this word….From beauty to vehicles, from ideas to business plans is there any other word which is so pervasive in its usage.

So what happened….is this just a generation change.

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